Architecture, business analysis & UX - UX design and web site ergonomics training
A practical course focused on UX design and web site ergonomics training. Participants build skills across three priorities: Definitions, challenges, principles, User modeling, Layout.
Detailed programme
Definitions, challenges, principles
- Cognitive psychology, cognitive functioning, memorization and learning.
- Ergonomics and UX. Definition of Don Norman.
- Role and integration in the development cycle.
- Performance Measures (KPI) and Return on Investment (ROI).
- Laws and principles in ergonomics: Fitts, Hick-Hyman, Miller, Doherty, etc.
- The great figures of the world of ergonomics and UX.
- Ergonomics techniques.
Example
- Presentation of products with low ergonomics. ROI calculation.
User modeling
- Collection of information: interviews, contextual study, user observation, questionnaires...
- Collection of information: focus groups,tri of maps...
- Data collection: A/B Testing, Eye and Mouse Tracking, Web Analytics.
- Differences with marketing studies.
- Deliverables: persona, experience map, task tree, mind maps.
Hands-on work
- Identify the people of a web application and their main tasks.
- Design of a persona.
Layout
- Distinguish horizontal and vertical prototyping, portal and application.
- Classification of user paths (main, secondary).
- The levels of macketing: low/medium/high-fidelity. The interest of wireframe, paper, themes.
- Technique of "mobile first", "responsive/adaptive design".
- Presentation of the User Centered Design: Maximizing user feedback.
- Graphics integration, aesthetic and hedonic appearance, emotional management, gamification.
- Design philosophy: "material design, minimalist design, skewmorphism", etc.
- Software: Figma, Adobe XD, Balsamiq, Axure... Heuristics: widgets, layout, verticalization of interfaces.
Hands-on work
- Capture the screens of a web application according to a specification.
Evaluate Web Interface Design
- Direct data collection: post-test questionnaire, evocation, Eye Tracking.
- Evaluation in design/correction ergonomics.
- Expert audit: Web evaluation grids.
- Bastien Scapin criteria.
- Heuristics of Jakob Nielsen.
- Gestalt's laws.
Hands-on work
- Audit of an existing Web interface.
User Testing
- Description of a user test protocol.
- User recruitment.
- Deprecated testing and debriefing, locations and timing.
- Test types: Guerilla/Remote/Lab Usability Testing.
- The practices to avoid.
- Evaluation questionnaires.
- Lipsticks and KPI.
Hands-on work
- Performing a user test on a web application with debriefing and deliverables.
Web Specifics
- Contexts and uses: digitalization, mobility, accessibility.
- Functional aspects: sites, pages, hyperlinks, multimedia, animations.
- Webography, Bibliography.
Demonstration
- Illustrations throughout training on current websites.
Tell us about your project
Our offices
- Exceev Consulting
61 Rue de Lyon
75012, Paris, France - Exceev Technology
332 Bd Brahim Roudani
20330, Casablanca, Morocco