Architecture, business analysis & UX - User Experience, State of the Art and Trends in Ergonomics and UI
A practical course focused on User Experience, State of the Art and Trends in Ergonomics and UI. Participants build skills across three priorities: Introduction: context, definitions and issues, Understanding innovation and anticipating tomorrow's usage, The evolution of man-machine interfaces: what are we heading for?.
Detailed programme
Introduction: context, definitions and issues
- The IT market and the need for ergonomics.
- The first steps in ergonomics: from taylorism to workplaces and the military domain.
- From "Human Factors" to "Human Actors": putting the user at the centre of the process.
- User Experience: present and future of the discipline, professional profiles, skills and diplomas.
- User Experience and Design: commonalities and differences.
- User Experience and Marketing: commonalities and differences.
- ISO 9241: the reference framework in terms of approach and metrics.
- Who is the "consumer" of technology today? And tomorrow?
- Generation Y and Digital Natives.
- The impact of technology on our daily lives: the Internet, Smartphones, social networks and video games.
- How do I know the target population of a computer product?
- User modelling techniques.
Understanding innovation and anticipating tomorrow's usage
- From technology-based innovation to user-centred innovation.
- Examples of successful innovations and failed innovations: analysis in terms of usage.
- Restore the Artefact-Task cycle: putting the human back at the centre of the process, rationalizing the evolution of IT products.
- Convince a client to innovate: the Return on BtoB User Experience Investment at BtoC.
- Estimating the degree of maturity of an organization vis-à-vis UX: are you ready to start?
- Innovation and reluctance to change: how can we cope with it and overcome it through UX?
- Put the user in the loop: the thinking design.
- Use Cases and examples of innovations in the context of a "user input" approach.
The evolution of man-machine interfaces: what are we heading for?
- From skeomorphism to flat design: graphic trends in interfaces.
- Web 1.0/Web 2.0: what changes in terms of human-machine display and interaction.
- Web for all: Web accessibility issues and standards in France and abroad.
- From Apple to Google's guidelines: the design material.
- Designing for mobile: mobile first or mobile only? Responsive sites or native applications?
- Web 3.0: from the Semantic Web to the Internet of Things, what awaits us in the near future?
- From GUI (Graphical User Interfaces) to NUI (Natural User Interfaces):
- gesture interaction (leapmotion, kinect...).
- From GUI (Graphical User Interfaces) to NUI (Natural User Interfaces):
- voice interaction (Siri, OK Google...).
- Artificial intelligence and chatbots: what UX?
Trends in the digital age: tomorrow's technology and uses
- UX and Big Data: how to view and exploit this mass of information?
- The Emotional Design: know how to touch the user to become unforgettable.
- Persuasive Design: adopting effective communication to convince.
- Gamification and Serious Games: making interaction fun and immersive to boost learning and productivity.
- Virtual/Increased Reality: Technology and applications (Oculus Rift, Google Glass, holograms, smart cities...).
- Wearable Computing: when computers melt in our clothes and accessories. Body projections.
- Eye guidance: driving a computer with eyes, between innovation and fear of "Big Brother".
- Brain-Computer Interaction, or the driving by thought: from the environment of disability to futuristic interactions.
Measuring the User Experience
- Key Performance Indicators: How to measure ROI of an ergonomics intervention?
- Products B2B and B2C: what differences in User Experience and KPI?
- Quick wins versus in-depth interventions.
- Measuring opinions and attitudes: methodology.
- Measuring behavior in the laboratory: user tests. Basic methods and advanced techniques (eye tracking) Measuring behavior "in real life": analytics and cookies in the code.
- Iterative approach and continuous improvement of UX: the American model.
- Use Cases and examples of projects using user research.
- Next Steps: appoint an UX champion in your company and define a trajectory.
Tell us about your project
Our offices
- Exceev Consulting
61 Rue de Lyon
75012, Paris, France - Exceev Technology
332 Bd Brahim Roudani
20330, Casablanca, Morocco